Ted Polhemus may call it the ‘Trickle Down Effect’. We prefer to
go with the ‘Fashion Food Chain’. Much easier to digest, don’t you think?
go with the ‘Fashion Food Chain’. Much easier to digest, don’t you think?
Here's how it works:
Take an infamous fashion designer. Let’s call him Hervé L Leroux, and let’s say he founded infamous fashion house, Hervé Leger. Nowadays, Max Azria is the big man.
Come 2008, Azria recreates Leroux’s ‘Bandage Dress’. Models are sent down the catwalk
It hides lumps and bumps. It flatters the silhouette. Celebrities want them. Azria wants celebrities to have them. At her height of fame, Cole is spotted and a trend is plotted…
It’s not only Cole fans that want a piece. The entire female population are obsessed with these tummy tucking, figure flattering beauties…
And so the high street goes mad.
As so our Geordie girls…
P.S… TOWIE wore it too…
Saturday DIY...
Thankfully though, according to Polhemus, us nobody’s of the social calendar stand a chance to have a tenuous link with a designer too..
Step forward, the ‘Bubble Up Effect’.