GEORDIA ONLINE
Taking a stroll through the Tyne, you will
see Geordie girls a-plenty re-topping their bronzer with the latest copy of
Grazia firmly by their side. Forget Vogue, the magazine is the ‘high-fashion’
bible of the North, having more impact than your gold glitter wedges with that LBD.
WE felt the need for Grazia to meet it’s
rivals. After indulging into research on our beloved Geordie Girls for the past
eight months, we felt as if we owed it to them t create a unique publication, a
magazine designed for Geordies by Geordies.
However, while this jubilee Special
publication is indeed dedicated to our northern sisters, we have also
incorporated a theme of humour throughout, the irony being that of ‘we’re
laughing at you, not with you’… but our Geordie Lasses would be none the wiser
to these well hidden gimics as they read on in awe about their exciting
lifestyles.
So what is Geordia?
The name.
A classic pun on the Grazia title, we feel
this both respects the intentions of Grazia, as well as copying that cheestastic
writing styling which we believe fits in well with our Geordie girl audience.
We ourselves believe we clearly understand the ethics and concept of Grazia, so we have incorporated
this into our magazine, exaggerating the cliché’d quotes along the way.
The concept.
Geordia includes typical features relevant
to the intended audience. We aim this magazine at Northern Girls, aged between
16-30, so we have produced our content pages accordingly. Featuring fashion,
beauty, health and real life issues, our writing styles includes the pronoun
‘we’ throughout, to entice the reader to feel as if not only us in the office
are a family, but also that the reader
themselves feel as if they’re part of our community. The weekly interview of a
local female is also our personal way of enticing the viewer. This particular
issue is the Jubilee Special- ideal for Geordies who are extremely patriotic
for their country.
The design.
Think Grazia with a LOOK magazine format.
We have used popping pinks, vibrant yellows, and Union Jack colours where necessary
in order to fully mimic that of a trashy read. Graphic lines and colour filled
shapes complete the dynamic, where as the more ‘high fashion’ pages, such as
the designers profiles page use a grey colour palette to humour the way in
which they may feel this feature is of a serious nature.
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